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Abstract


FACTORS AFFECTING CONSUMER BEHAVIOUR IN ORGANIC PRODUCT PREFERENCE: INVESTIGATION OF BURSA AND EU COUNTRIES
The supply and demand of organic products are increasing. Research in recent years, especially with organic agriculture production and consumption of EU countries, Russia, Ukraine, USA, has become common in China and Turkey. Education and income levels are among the most important factors affecting the consumption of organic food products. Another important factor affecting the consumption of organic products is the high price level. In addition, the problem of trust and information pollution is also effective in consumption. In European Union countries, there is high interest in organic products and there is regular consumption. Consumption levels in the organic products in Turkey is quite low. The purpose of the consumption of organic products in the EU countries and Turkey. This study constitutes the current problems and solutions. Consumption in EU countries are examined by using available resources. For Turkey, it is taken as an example of Bursa. The behaviors and attitudes of consumers were evaluated as a result of surveys conducted with 358 people. According to the results, 67.3% of the participants were women and 32.7% were men. While the majority of the participants are in the age range of 40 and under, the education level is the university. Consumers' confidence in organic products is not high (35.50%). However, the percentage of those who find it partially reliable is 52.00%. It can be said that consumers do not meet with the right information and their minds are confused about the subject.

Keywords
Organic, consumer, Bursa, EU


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