Home  |  Imprint   |  News  |  Contact  

Quick Access


Bu Dergi DOI ve Crosscheck üyesidir


Abstract


THE USE OF ‘ÇUKUROVA ŞALVARI’ AND THE TRANSFORMATION PROCESS TO CULTURE INDUSTRY IN THE CONTEXT OF TRADITIONAL CLOTHING CULTURE
Clothing as a live element of material culture constitutes a non-static and open structure toward change which determines the culture, economic situation, social status, gender and social rank of the people living in a society. At first, clothing was used as a preservation against external factors, but later it was beyond the preservation instinct with the development stages of the humanity, and it became a necessity which gained moral and social meaning and played an important role in establishing the social identity. Today, the garment firms and fashion designers keeping the economic power globally re-market the ‘şalvar’ which is a traditional Turkish clothing and transfer it via cartel companies, media, televisions and communication network in a new style. These products which are gained to the fashion in a different way from their own contexts help the traditional be introduced and marketed but they also create a culture based on standardization and “disposable” with a global understanding. In this study, the purpose of the use of ‘şalvar’, which is used in various parts of Anatolia, in Çukurova region will be investigated in terms of social, economic and political aspects. Regarding its reproduction in a different context, it will be tried to make a deduction from the concept “Culture Industry” which was defined by Theodor Adorno who makes sociological inferences about the culture formed in modern capitalist system and the mindset following it.

Keywords
Global, Industry, Çukurova, Clothing, Şalvar


Advanced Search


Announcements

    Announcements

    Dear Scientists,

    The seventh volume (Winter 2018) of Çukurova Studies journal has been published . We thank to all who assisted us.



Adres : Çukurova Üniversitesi, Eğitim Fakültesi, Türkçe Eğitimi Ana Bilim Dalı, Balcalı Mah. Sarıçam/ADANA
Telefon :0505 855 83 84 Faks :-
Eposta :cukardergisi@gmail.com

Web Yazılım & Programlama Han Yazılım Bilişim Hizmetleri