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Abstract


THE EFFECTS OF COMPANY TRUST, COMPANY REPUTATION AND BRAND SATISFACTION ON BRAND TRUST AND BRAND LOYALTY IN THE FUEL SECTOR
In the fuel sectors to counter competition, retraining customers and creating a loyal customers are, among the important issues. The loyal customers of fuel companies are not only ensure warranty sales but also describe the cost. The study tried to determine the factors affecting brand loyalty in the fuel sector. The research had carried out through 400 person face-to-face survey, who got service consumers at gas stations in the central district Gaziantep. In the context of the study, quantitative metods was performed. The data obtained from the study methods were studied with various statistical analysis. In addition, the findings of the research reveal that thetrust of the company, reputation of the company and the brand satisfaction, the role of the brand trust in forming the brand loyalty take the role of intermediary.

Keywords
Brandloyalty, Brandtrust, Trust İn Thecompany, Reputation Of The Company, Brand Satisfaction, Fuel S


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